What Lies Beneath
Co-Direction & Creative Production
A short film commissioned exploring the AZEEMA community navigates British society and how the political, social and economic landscape of the UK has affected ethnic minorities. This film considers how we, collectively and individually, are constantly fighting for our right to exist freely.
Goal Diggers FC - Budweiser x Premier League
Creative Production
A short film commissioned by Copa 90, highlighting GDFC, the London-based grassroots football team on a mission to make football a more inclusive space for women and non-binary folk.
Ramadan Rituals & Eid Celebrations - AZEEMA x Pinterest
Project Management, Executive Production, Casting, VHS Footage
In collaboration with Pinterest, AZEEMA documented how the community observe Ramadan and celebrate Eid through a short film, spotlighting three groups of women from different cultures and backgrounds.
Rimon - AZEEMA x Sole DXB
Production & BTS video
Partnering with Dubai-based platform Sole DXB, AZEEMA spotlighted the talented Eritrean/Ethiopian singer-songwriter Rimon, for a special guest feature on Sole Digital.
Move Without Limits - AZEEMA x Nike London
Executive Production & Casting
AZEEMA teamed up with Nike London to celebrate and support the launch of the Victory Swim collection.
Documenting three incredible Muslim women, we created a beautiful short film looking at their inspiring journeys and relationship with their chosen sport. To accompany the film, we also created a 6-part photo series with three more amazing women in sports. AZEEMA also curated and hosted the launch event at NikeTown London.
Heritage of Tomorrow - AZEEMA x Trippin x Nike
Production
In collaboration with Nike, Trippin commissioned AZEEMA to create a short film exploring what heritage means to the community in London, and how it shared and sustained between generations. The film was premiered at the immersive 'Heritage of Tomorrow' event in London, in celebration of the Nike Shox shoe.